Find the best products for your skincare
The only search on the internet that
Reads 33,452,345 reviews
Checks full ingredient lists
Ignores brand claims
Introducing Honestly
Your AI-powered skincare sidekick that even mom would approve
Browse reviews for any skincare product
Search for the best product for your needs
Compare prices or save product to Collections
We spoke to 836 people
Almost equal to people in two Boeing 747s. Yep those many ✌️
Here's what we learnt: Skincare is BLOODY EXPENSIVE. So 97% of people read reviews, and scroll Youtube and Instagram endlessly before buying. Since you can't even return skincare if you buy a bad product
Yet, 2 out of 3 people have bought a product in the last 3 months that was either a dud or worsened their skin or hair. Thats because high quality reviews are deeply buried on the web. Most reviews on e-commerce platforms need more context (critical information such as skin type, skin concern, what were the other products
used, etc) and detail ( was the serum sticky? Did it make an actual difference? Or did the reviewer on Amazon post "great product, must buy" just because the product was expensive and came in a glass bottle?)
Second, the claims! We keep falling for brand claims or what brands paid our favourite influencer to say (it's ok, we've all been there)
Honestly searches through lakhs of reviews on Reddit and Youtube to find you the best products to answer your skincare question, so you never have to waste your money on hit and trial again
The Backstory
You know how those typical founder stories go? Their lives sucked. They had problems that no one could solve. One fine day, while they were crying on an aesthetic bench holding their pumpkin spiced lattes, an idea struck them. An idea that was not only going to solve their problem, but also CHANGE THE WORLD. Honestly, that didn't happen.
We're two fairly nerdy people who have had a knack for problem solving. The kind of people that see the sticker on the apple in the supermarket, the sticker that you have to flick from your fingers before you eat that apple, and our heads scream "there has to be a better way!"
Karishma has had her share of struggle with finding the right products for her, and when she discovered her friends shared this problem, she dove deeper. Only to realise that r/IndianSkincareAddicts on Reddit had the same problem and so did r/SkincareAddiction. Basically, turns out, buying the right skincare is a universal headache.
So, honestly, that's why Honestly.
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